Étienne Garbugli

Entrepreneur & Author of Lean B2B

Escaping the motivation roller coaster

By Étienne Garbugli | April 12, 2011 | 0 Comment

Hate to say but, every peak has its valley and, every valley has its peak. In other words, things won’t always go bad and, you’ll never explode with happiness.

But, chances are, if you’re an entrepreneur (or an intrapreneur or freelancer), your motivation will fluctuate over time. One week you’ll want to work 80 hours and the next, you’ll just want to quit.

Problem is though, you can’t manage a company by giving up every 2 weeks. Your success as an entrepreneur depends on your ability to stick through and survive the emotional roller coaster.

The faster you identify the things that impact your motivation, the better you’ll get at predicting and controlling their impact. Great challenge but, I’m expecting the results to be well worth it…


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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