Étienne Garbugli

Entrepreneur & Author of Lean B2B

The first words are irrelevant

By Étienne Garbugli | September 8, 2010 | 0 Comment

We have surprisingly short memories. Unless you offend or say something completely stupid, the words you use to introduce yourself will be forgotten.

In fact, sometimes it’s even good to offend. ;)

At networking events, some people paralyze thinking about the perfect way to introduce themselves and end up missing a lot of interesting meetings and business opportunities.

The first words are not that important. I try to make mine as un-remarkable as possible:

Hi, I’m Etienne. What brings you here?

It’s the last words that people will remember. You can’t plan discussions. Act and learn to improvise.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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