Étienne Garbugli

Entrepreneur & Author of Lean B2B

Super Secret Idea Inside

By Étienne Garbugli | September 9, 2010 | 0 Comment

Richard Branson once said:

Business opportunities are like buses, there’s always another one coming.

How many ideas can you have in a day? a week? a month?

How many of these ideas are yours and yours alone?

Ideas, good or bad, are common. There will always be someone, somewhere who stumbles upon a similar idea. Google didn’t steal your idea; you can’t own an idea. You can own a solution, a product, a story, code, etc but ideas are worth a big $0.

There’s always new ideas as long as you’re open to seeing them. Being too protective of your ideas will merely make you blind and unhappy. Focus on what’s concrete, you’ll get a lot by sharing your ideas.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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