Imagination is limited by experience, our own and our own culture’s. We don’t really create, we generally remix as it’s near impossible to create something that shares no characteristics to anything that already exists.
Constraints are set in the system; the definition of quality is all too often based on what has been proved to work in the past.
There’s a formula for what makes a good pop song, a bible for what makes a good story and fairly rigid indicators of what might make a business successful.
But, as much as these help, they also reinforce the existing system and limit the range of possibilities. Until… someone throws a curveball and widens the known world by succeeding with a model that no one saw coming.
Don’t believe we’re done discovering new recipes to success. The fact that something hasn’t been done before doesn’t really say anything about its potential.