Étienne Garbugli

Entrepreneur & Author of Lean B2B

Product seeks Impact

By Étienne Garbugli | February 8, 2012 | 0 Comment

You’ve been sleeping in the office for the last month.

Lots of work went into the product but, you’re proud of what just shipped.

It’s been a week… 2 weeks… a month… nothing…

It’s the perfect product for your target market but, no one’s talking about it. No one’s using it…

Does this mean that your product is bad? No. Does this mean that your team should re-think the direction? Maybe.

But, you don’t know…

Hate is a better signal than indifference. You can iterate around hate better than indifference (Dave McClure).

Indifference tells you very little. If people love your product, everything’s good. If people hate your product, you have an idea of where to take it.

If you’re new to the market, it’s best to offend than to release an asepticized product. Your product seeks impact and passion. Hate and love are its best channels.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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