Étienne Garbugli

Entrepreneur & Author of Lean B2B

Life is not a checklist

By Étienne Garbugli | February 1, 2012 | 0 Comment

Today, you could write / build / make something you’ve never done before. You could be anywhere. It could make you millions or make you hugely successful.

Your complete time investment could be: 1 day.

That one thing might have been something you did yesterday or 2 weeks ago but, it didn’t happen because you were thinking about the next thing you had to do…

This is an extreme example but, we live in a world of extremes.

Whatever you decide to do, do it 100%. Doing a few things really well is better than doing a lot of things poorly. Checking things off might make you feel like you’re moving forward but, being busy is not being productive.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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