Étienne Garbugli

Entrepreneur & Author of Lean B2B

Keep in mind future money

By Étienne Garbugli | September 27, 2011 | 2 Comment

About same time last year, I was closing a successful consulting business and selling almost everything I owned getting ready to move to Asia.

In spite of all my efforts, I didn’t make a lot of money – actually, considering my investments, I lost a lot of money.

Luckily for me, my gamble paid off and I got a well-paid job in China.

As months went by, it became clear that I would learn more on my own – the travel and way out of my commitments cost me an arm and a leg.

Yet, in spite of leaving money on the table time and time again, I feel richer then I was when I left.

In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later. (Harold Geneen)

The true measure of experience is not the number of years you have worked, it’s the worth of what you have learned. Increase the quality of what you learn, increase the money you get down the line.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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