Étienne Garbugli

Entrepreneur & Author of Lean B2B

Don’t be average

By Étienne Garbugli | January 4, 2012 | 1 Comment

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man (George Bernard Shaw).

There’s 2 types of dreams. Dreams people deem as possible (eg. have a beautiful house) and dreams that are deemed impossible (eg. walk on the moon).

But, there’s a president, many successful authors and even a bunch of astronauts, someone somewhere must have believed.

Everything is possible, irrealistic dreams are just a bigger test of your commitment.

Everyone aims for an average position, average wealth, etc, there’s fierce competition within the rungs of the average (Maren Kate). Aim higher, the time you’re gonna spend trying to land the job everyone wants in the office might be better spent working on your real dream.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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