Étienne Garbugli

Entrepreneur & Author of Lean B2B

Where’s your Sherpa?

By Étienne Garbugli | November 9, 2010 | 0 Comment

When I graduated, I thought getting a job was (almost) automatic. I thought I was special and knew enough to land a big one – after all, I had been good in school, had excellent recommendations and had a great portfolio… I wanted to be a Creative Director in a major advertising agency, nothing less.

Resumes were sent, people were met, months went by. It took me 5 months to land my first job which, frankly, had nothing to do with creative direction.

Knowledge is one thing, experience is another. I didn’t know how the industry worked; how could I have known?

Sadly, you don’t know everything. If you haven’t raised money, done deals, started a business, etc you can probably use some help.

Figure out your weaknesses; I have a business advisor, a financial advisor, several informal business coaches and a Mastermind group in whose experience I can tap into. Buying lunch or giving 1 to 2% of your company is a small price to pay for a sounding board. Find yourself a Sherpa; someone to open doors and teach you how things really work (Jason Goldberg).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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