How much are people willing to pay for what you’re offering? Hard to know when you’re selling a product, even harder to know when the product is

Business schools and entrepreneurship literature teaches how to write a proper business plan. The better the plan, the better the business. Planning makes perfect right? Having started

You don’t realize it when you start but, running a business has a lot to do with managing cashflow. All cash not being equal, money in your

A company that hires consultants basically says: We hired good people but, they’re not good enough for this new mandate. Our people are not objective enough for

Any project starts with a model (paper, mental, miniature, prototype, etc). To validate the model, we ask a variety of questions based on metrics we define. Does