Étienne Garbugli

Entrepreneur & Author of Lean B2B

Value-based pricing or nothing

By Étienne Garbugli | November 11, 2012

You always want value-based-pricing. Nothing else (Bill Aulet).

Test your value proposition thoroughly

By Étienne Garbugli |

You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.

Always celebrate other peoples successes

By Étienne Garbugli |

Always celebrate other peoples successes. Other peoples’ successes are a good thing, don’t be bitter or jealous.

Encourage personal growth

By Étienne Garbugli |

If you create an environment where personal growth is encouraged, you will get people with high potential (high ceilings) to join (John Maxwell).

Don’t ever blame

By Étienne Garbugli |

Don’t focus on the person making the error; don’t blame. Work with the person to find a solution.

What you need to get funding

By Étienne Garbugli |

In general, the more you need money, the less likely you are to get it (Nivi). Traction, great team, social proof and/or a product are what you need to get funding