Étienne Garbugli

Entrepreneur & Author of Lean B2B

Be ready to sink with your business

By Étienne Garbugli | June 10, 2011 | 0 Comment

If your ever look for investors for your business (VCs, Angels, etc), you’ll notice 2 things they want (or strongly prefer):

  1. Full time commitment to your business’ success.
    (Are you All In?)
  2. Full monetary investment. You need to have at least some of your money on the line.

Now, through this, beyond trying to maximize return on investment and test your willingness to take risks, investors are also getting at something else.

The general thinking is, if you’re backed in a corner with your money, mortgage and time on the line, your only choice will be to put eveything you have to succeed; the more you have to lose, the hungrier you will be.

You may not agree with the logic (I don’t) but, it’s best to know how investors think if you plan to deal with them. Be ready to sink with your business.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
The benefit of looking in a different direction

More often than not, people of similar professions approach problems the same way. Designers think like designers while architects think...