Étienne Garbugli
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  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
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  • About +
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

Target moments of irrationality

It’s not easy to convince people to buy online. People expect free. If you’re just starting a business and wish to make money without fighting an uphill

Move beyond business relationships

Would you find it more difficult to fire someone you barely know or someone you drank with and know personally? There’s a reason why networks are powerful.

Don’t be a Sales Hero

Selling is difficult. If you’re like me – not a natural – it’s difficult because it takes you out of your comfort zone. You hear stories of

Gotta spend money to make money?

We’ve all heard the story. Guy starts his business so he goes out and buys a computer, gets a logo, prints out business cards, finds a great

You don’t know what you’re selling

Sure, you know your product’s features inside-out and have a general idea of the niche you’re targeting but, do you really know what you’re selling? When we
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli