Étienne Garbugli

Entrepreneur & Author of Lean B2B

Move beyond business relationships

By Étienne Garbugli | September 1, 2010 | 2 Comment

Would you find it more difficult to fire someone you barely know or someone you drank with and know personally?

There’s a reason why networks are powerful. The closer you are to people, the more they care about you and your well-being. Being professional doesn’t mean being cold and distant.

Asking personal questions shows interest and switches a regular business relationship to a social / human relationship (Dan Ariely). That’s what we want.

Share personal information when interacting with clients, bosses, co-workers, employees, etc. It doesn’t have to be much but it will make you more likable. You can always keep your distance by deciding what you share but it has to feel like you’re trying to be close(r).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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