By Étienne Garbugli | August 26, 2010 | 3 Comment
We’ve all heard the story. Guy starts his business so he goes out and buys a computer, gets a logo, prints out business cards, finds a great office in a great neighbourhood, wines and dines friends and prospects, etc. 6 months later, he’s out of business.
Why? Because we’ve all heard this sentence:
You gotta spend money to make money.
You don’t have to spend to have a business. You don’t need an expensive office if there are no clients in your market. Avoid the all or nothing mentality. Spend where it matters the most because after all:
You gotta spend money wisely to make money.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.