We’ve all heard the story. Guy starts his business so he goes out and buys a computer, gets a logo, prints out business cards, finds a great office in a great neighbourhood, wines and dines friends and prospects, etc. 6 months later, he’s out of business.

Why? Because we’ve all heard this sentence:

You gotta spend money to make money.

You don’t have to spend to have a business. You don’t need an expensive office if there are no clients in your market. Avoid the all or nothing mentality. Spend where it matters the most because after all:

You gotta spend money wisely to make money.