Étienne Garbugli
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

Don’t count clicks

Depending on where you were in the 90s and early 00s, your Website was considered good if people were able to find what they were looking for

You’re only one thing

First impressions sometimes matter. Everyone has a label, a position. Everyone fits in a box. Mike’s a student. Katrina’s a graphic designer. You’re a [insert role here].

Super Secret Idea Inside

Richard Branson once said: Business opportunities are like buses, there’s always another one coming. How many ideas can you have in a day? a week? a month?

The first words are irrelevant

We have surprisingly short memories. Unless you offend or say something completely stupid, the words you use to introduce yourself will be forgotten. In fact, sometimes it’s

Stress for the right reasons

Sydney Crosby said it best: I don’t control the bumps and the bruises, the crowd, or who covers me. I don’t control the bounces, the shootout order,
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli