Étienne Garbugli
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    • Lean B2B (2nd Edition)
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

Why you should Cold Call

To some extent, cold calls are the junk mail of the telephone – you don’t really want them and they’re rarely targeted at you. But, even if

Turn your antennas on

Last Fall, I sold most of my things and left to find work in Hong Kong. On my second night – after overcoming the jet lag –

Be ready to sink with your business

If your ever look for investors for your business (VCs, Angels, etc), you’ll notice 2 things they want (or strongly prefer): Full time commitment to your business’

The benefit of looking in a different direction

More often than not, people of similar professions approach problems the same way. Designers think like designers while architects think like architects. Coming from similar backgrounds, facing

Don’t fall in love too quickly

If you freeze an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli