Étienne Garbugli
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

The excuses we make

I’ve done enough for the day. This was not my day. It wasn’t the right time / the right moment. The conditions weren’t good. I’m missing this

Forget these acronyms

MVV = Minimum Viable Vision MVP = Minimum Viable Product MDP = Minimum Desire Product It doesn’t matter if you’re doing lean, agile or if you’re shooting

On communicating ambition

I tattooed my body so I couldn’t fall back on anything. I purposely did that so I couldn’t get a normal job and live a normal life.

How I Managed to Out-Learn the Competition

In my family, people read a lot. While my mother reads fiction (mostly thrillers), my father reads business books (lots of them). Growing up, I was always

Don’t ask for permission

Columbus was considered crazy until he discovered America, Einstein was seen as a failure in his early career, Galileo was put to house arrest for championing the
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

Learn More

About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli