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ABOUT

Étienne Garbugli - Entrepreneur, Lean B2B Author

I work at the intersection of Tech, Product Design and Marketing. I'm a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a UX research expert.

I published the book Lean B2B: Build Products Businesses Want, and the Expanded Lean B2B Course. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world create sustainable innovation.

My presentation 26 Time Management Hacks I Wish I'd Known at 20 was viewed by more than 28M people around the world.

You can read more about me here.

Skills

A few things I'm good at

User Research
90
Lean Startup
90
SaaS
90
Analytics
80
B2B
85
CX / UX
90

Tech + Product Design + Marketing

I'm passionate about understanding customer behaviours, generating insights and building innovative products

Experience

Stealth

Entrepreneur

Working on something big. One step at a time.

SEPTEMBER 2017
JANUARY 2017 - AUGUST 2017

World Traveller

World Traveller

Round-the-world trip. Travels to Argentina, Chile, Bolivia, New Zealand, Australia, India, Vietnam, China, Kyrgyzstan, Georgia, UAE, South Africa, UK and Iceland.

LANDR AUDIO

Head of Customer Engagement & Insights

Responsible for helping the LANDR management team with monetization, user engagement (retention and activation) and overall clarity of business model.

February 2015 - December 2016
AUGUST 2012 - FEBRUARY 2015

ETIENNEGARBUGLI.COM

Product Design & Marketing Consultant

Helping organizations create impactful user experiences by understanding the needs of their users. Services offered included User Experience Research (Interviews, surveys, analytics, persona creation), User Experience Design, User Testing, Customer Development and Marketing Strategy.

HIREVOICE

Product Manager & Co-Founder

HireVoice built products to help in-house recruiters hire better candidates faster. Key functions included Market Research, Customer Development, Product Design and Strategy, Front-end integration and Sales.

OCTOBER 2011 - AUGUST 2012

Achievements

  • Lean B2B: Build Products Businesses Want
    Lean B2B: Build Products Businesses Want
  • 26 Time Management Hacks I Wish I'd Known at 20
    26 Time Management Hacks I Wish I'd Known at 20
  • Flagback
  • Why You Need Someone Like Me on Your Project
  • Travels and Work Abroad
  • HireVoice
  • 25 Time Management Hacks to Kickstart the Year

Praises

Reviews for Lean B2B

Blog

Round the World Itinerary 2017

A Year in Review – Embracing the Broken Path

I’ve had a pretty incredible year in 2017. I travelled to 18 countries, met a lot of great people, covered more than 133,000 kms… and I’m still on the road today. A little over a year ago, I left a great job to fulfill a long-time dream of mine. I embarked on an 8-month round-the-world […]

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Why Knowing Your Multiples Might be Your Greatest Strength

Why Knowing Your Multiples Might be Your Greatest Strength

Work on your strengths. Shore up your weaknesses. Where to start? The problem with being told either of those things is that it’s usually heavily influenced by the context you’re in. In other words: work on the strengths required for this current role and improve the weaknesses highlighted by this organization. This makes sense short-term, […]

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Rate of Learning

Why Rate of Learning is Your Most Important Metric

Growing up, I was always fascinated by the effort and energy that my father put into underlining anything in books, reports or magazines that could be relevant to his work. It’s hard to imagine how much work that is but, to give you a rough idea, my parents’ basement is filled with bookshelves, boxes and […]

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Montreal, Quebec, Canada

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