Loading Assets...

ABOUT

Étienne Garbugli - Entrepreneur, Lean B2B Author

I work at the intersection of Tech, Product and Marketing. I'm a three-time Startup Founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a customer research expert.

I published the book Lean B2B: Build Products Businesses Want, and created The Lean B2B Masterclass. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world create sustainable innovation.

My presentation 26 Time Management Hacks I Wish I'd Known at 20 was viewed by more than 30M people around the world.

You can read more about me here.

Expertise

A few things I'm good at

User Research
90
Lean Startup
90
SaaS
90
B2B
85
Analytics
80
CX / UX
90

Tech + Product + Marketing

I help entrepreneurs & innovators leverage customer insights to build and grow businesses.

Books & Training

  • Lean B2B: Build Products Businesses Want
    Lean B2B: Build Products Businesses Want
  • The Lean B2B Masterclass
  • The Advanced Customer Discovery Course
  • How to Find and Evaluate B2B Business Ideas
  • Control Alt Deceit
  • The SaaS Email Marketing Masterclass
  • Live Workshops

Praises

Reviews of Lean B2B

Blog

Year in Review 2018 – Nomad Games

Year in Review – Mitigated Success

It’s easy to spin a negative into a positive. It’s also easy to make a positive sound negative. But there’s really no point in doing a year-end review and bury the facts under spun positives, so here goes the hard truth: 2018 is the year during which I worked the most, but have the least […]

0 Comments
Photo by Hello Lightbulb on Unsplash

If I Were to Do it Again…

I’m nowhere near the age of retirement. In fact, I’m not sure I actually believe in the concept of retirement. Yet, for some reason, a key line of thought this year has been “What would I do if I were to do it again?” I decided to take a crack at writing my thoughts on […]

0 Comments
Mood Tracking

5 Productivity Experiments for 2018

Ludo and I are pretty big on productivity. With an app to build and the need to get production-ready in a bit under 6 weeks, there’s a lot of things we need to get done. As a bootstrapped, two-man unit, it makes sense to try and do more with less. That’s why we thought we’d […]

0 Comments

Social

Let's connect

Get in Touch

Nomadic
Currently travelling the world.

Full Name:

Email Address:

Message: