Étienne Garbugli

Entrepreneur & Author of Lean B2B

What you were is what you are

By Étienne Garbugli | October 11, 2011 | 0 Comment

What do Ralph Macchio and Mark Hamill have in common?

Answer: Both were huge early successes before getting typecasted (Think Karate Kid and Star Wars) and almost never acting again.

Turns out, the way people initially perceive your skills stains the opportunities you get later on.

In large companies, where you start is often an indication of where you’ll end. Businesses often have a positive bias towards hiring outside talent. Because companies prefer hiring from outside than promoting employees, jumping from one business to another is often the best way to raise in the hierarchy.

Managers use few points of reference to predict how you’ll evolve. They’re not in your head, they don’t know what else you think about.

Don’t be a one-trick pony. How can you give your colleagues more reference points to assess your skills and potential?


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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