Étienne Garbugli

Entrepreneur & Author of Lean B2B

What would being rich mean to you?

By Étienne Garbugli | November 10, 2011 | 0 Comment

To most people, being rich is having at least a million dollars in a bank account. That’s a lot of money but, this is not necessarily what being rich is to you.

Life is obviously not all about money but, this post is. If you want to know how rich “being rich” would be for you, add up the price of everything you’d like to buy.

Car + House + Big screen TV + Travel + …

If you, like me and Tony Hsieh (founder of Zappos), wind up with a pretty short list in front of you, you’ll know that you’re not just trying to be rich (if you even are).

You may like the status, the respect or the independence associated with money but, there’s many ways to address those.

What else do you need money to do for you? You might not even need the mythical million to be “rich”.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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