Étienne Garbugli

Entrepreneur & Author of Lean B2B

The hardest thing to do

By Étienne Garbugli | May 12, 2011 | 0 Comment

It’s easy to learn from a book. You buy it, read it and you’re done.

It’s easy to learn from the Internets. You click this, click that and you’re done.

It’s easy to learn from school. You show up, you wait and you learn.

But, what’s really hard is applying knowledge.

Over the last 3 years, I learned 476 important things. These things are the inspiration for the content of this blog yet, although I’m improving, I don’t think I successfully apply half of them.

Most of the problems we face in life have already been solved. The solutions are fairly easy to find yet, putting these solutions into practice is very hard to do – knowing something and internalizing something is not the same thing.

Given limited time, will you try to know a little of everything or really own a field? In the end, it will define how you grow.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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