Étienne Garbugli

Entrepreneur & Author of Lean B2B

Separate thinking and execution

By Étienne Garbugli | September 27, 2010 | 0 Comment

The 2 main things we do for work everyday are:

  • Thinking
  • Executing

Sometimes we think about our work or strategy as we’re working. Other times, we work until we need to stop and resolve issues we didn’t think about.

Either way, the result is lack of productivity. We’re not working as hard as we could be and not thinking ahead like we should be. We create our own interruptions and are easy subjects to procrastination.

Separate thinking and execution to think better and execute faster (Sol Tanguay). Ideally, we should be able to think everything ahead then just execute our plan without interruption… Ideally.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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