Étienne Garbugli

Entrepreneur & Author of Lean B2B

Make your aspirations visible

By Étienne Garbugli | August 18, 2011 | 0 Comment

Hockey coach Guy Boucher had pictures of players playing through pain in the locker room to remind his team of the sacrifices needed to reach the big leagues.

Weight loss experts recommend hanging “Before” pictures on walls to remind overweight people of what they need to achieve.

A friend of mine has pictures of the things he’ll buy when he’s rich to help him visualize the success he seeks.

I have a list of 7 things I always want to keep in mind. They’re visible whenever I open or close my computer to help me focus and prioritize the things I have to do accordingly.

There are hundreds of ways to use visuals or visualization but, no matter what the technique is, the objective is always the same: to help people focus and keep in mind the important things.

What can you do to keep track of the things that matter?


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
First year in review – Posts you may have missed

104 posts were published in our first year. If I can't remember them all, I don't expect even the most...