Étienne Garbugli

Entrepreneur & Author of Lean B2B

Love the process more than you love the result

By Étienne Garbugli | September 16, 2012 | 0 Comment

How many people do you know would like to have their own business? write a book? be famous? travel the world? be rich? (other)?

It’s easy to love the outcome (being rich is better than not being rich).

But, most of the time you’ll spend on the way to achieving the next great thing will be spent struggling. Overnight success is a myth. Struggling is part of it and, makes victory a lot sweeter.

Process is more important than outcome… If process drives outcome, we may not know where we’re going, but we will know we want to be there. – Bruce Mau

You have to love the process more than you love the result. The result is sometimes unclear but, the process is in your face every single day. If you can’t love what you do on the day to day, you just won’t reach your destination.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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