Étienne Garbugli

Entrepreneur & Author of Lean B2B

Follow the money

By Étienne Garbugli | November 17, 2011 | 0 Comment

I like people. I speak to anyone regardless of position or fit in my strategic endeavours.

You could say I’m not a strategic networker but, I also understand Neil Patel’s advice:

The best advice you’ll ever get: Hang out with rich people!

Your potential for success is higher if you are where the money is.

Wealthy people have generally done it before. They can introduce you to people you would otherwise never meet, provide advice when needed and, just by being around them, dramatically lower the barriers to financing.

Of course, you should never hang with someone because of money (they’ll definitely see you coming) but, if you network where the money is, your chances of meeting people you genuinely like and that have access to money will drastically increase.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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