Étienne Garbugli

Entrepreneur & Author of Lean B2B

Failure is bad?

By Étienne Garbugli | September 20, 2011 | 0 Comment

School teaches you that failing is bad. There’s nothing to win by re-doing the same class over.

Work doesn’t want you to fail; you might get fired if you do. Bosses tend to give tasks to people that have already done those tasks – lower risk of failure.

Business comes with the same expectations. The myth of the hyper successful 19 year-old entrepreneur is very hard to break. If you play, you should be able to win…

But, failing is an integral part of the entrepreneurial life. Much like in relationships, there’s no single path to success. Entrepreneurs have to learn and, often times, it’s at the cost of failure.

Show me someone who has never failed – and I’ll show you someone who has never tried.

Failure is often harder to explain than it is to accept. As long as you’re learning, it’s a step on the way.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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