Étienne Garbugli
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    • Lean B2B (2nd Edition)
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

21 Lives

Know what you bring to the table

The easiest way to discredit someone is to point out something he/she is not. If you’re a designer, don’t let people judge you on your coding skills.

What would being rich mean to you?

To most people, being rich is having at least a million dollars in a bank account. That’s a lot of money but, this is not necessarily what

Act as if this is completely normal

Ever been in a situation in which you felt completely out of character? Like you didn’t deserve to be on stage, didn’t belong at the negotiation table

The problem with learning

We learn things everyday. Big things, small things, important things, unimportant things. We learn the right way to do things and generally 2 or 3 competing approaches.

Your product has to be 9 times better

Think about your favorite pair of jeans. They’re probably not new. They’re probably not in perfect condition. Yet, you love them. Now, if you could only have
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli