Étienne Garbugli
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    • Lean B2B (2nd Edition)
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    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
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  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects
Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Experiences

Starting a New Life in Rome, Italy

Oh. Hello. I Now Live In Italy 🇮🇹

Lean experiments aren’t just for startups. In 2013, I made a big decision. I decided that I was not going to spend the rest of my life
Year in Review 2018 – Nomad Games

Year in Review – Mitigated Success

It’s easy to spin a negative into a positive. It’s also easy to make a positive sound negative. But there’s really no point in doing a year-end

Going Massively Viral on Slideshare – Lessons Learned

This post was originally titled “How I created a presentation viewed by over 250,000 people on Slideshare in just 8 hours”, but as the numbers kept increasing

So, I’ve decided to write a book…

Yes, I’m writing a book. It’s a difficult commitment to make and, an even more difficult commitment to voice; it can sound pretentious, idealistic or just overly

Getting out of recruitment – a HireVoice post mortem

Earlier this month, my business partner and I decided to close HireVoice, the business we started in November 2011. It’s actually pretty easy to close a business

MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

Learn More

About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli