Étienne Garbugli

Entrepreneur & Author of Lean B2B

Build the minimum

By Étienne Garbugli | August 9, 2010 | 1 Comment

When my partners and I began designing Flagback, a visual feedback tool, most of our time was split between the core feature(s) and the billing system.

Everything had to be perfect. We spent months thinking about every detail Paypal would have imperfectly solved. When we ran out of money, our billing system was so flexible that it could read minds and operate small aircrafts…

It’s really easy to get carried away. We never launched because our time was badly invested.

Protect your time, focus on the core feature(s) – what makes your product unique. Use Open Source for everything else. You’ll be able to reassess when your product becomes popular.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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