Étienne Garbugli

Entrepreneur & Author of Lean B2B

Be demanding

By Étienne Garbugli | September 16, 2010 | 0 Comment

I’ve seen developers work all weekend on complex problems discovered at 4pm on a Friday. Designers work overnight because the bar was set high. Yet, people rarely work at their full potential.

Maybe the job is boring or the boss expects too little by accepting mediocre work. Ordinary expectations are self-defeating; it’s hard to get motivated when tasks are redundant and easy to accomplish.

Be demanding, high expectations are stimulating. Challenge employees and team members; force them to show you how good they can be. People want to see their potential as much you want to see it (Sangeeth Varghese).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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