Étienne Garbugli
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

The idea that never comes

Part of what I’ve been doing over the course of last year has been looking for the perfect business idea. Through brainstorms and bouts of loneliness, I

Test the product you don’t have

Had you subscribed to Fast Company through direct mail in the early 90s, chances are, the magazine you had wanted didn’t exist. Had you ordered a pair

Make your aspirations visible

Hockey coach Guy Boucher had pictures of players playing through pain in the locker room to remind his team of the sacrifices needed to reach the big

First year in review – Posts you may have missed

104 posts were published in our first year. If I can’t remember them all, I don’t expect even the most loyal readers to remember half of them.

The values that hold you back

A few years ago, I was sitting in a room negotiating with partners. The discussions weren’t heated but, they also weren’t smooth. It seemed normal to me
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli