Étienne Garbugli

Entrepreneur & Lean B2B Author

Learn to replicate previous successes

By Étienne Garbugli | November 11, 2012 | 0 Comment

Replicate what you were doing when you were most successful and do it again (and again).

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Know why you are writing

By Étienne Garbugli | October 29, 2012 | 0 Comment

(Always) Know why you are writing. To sell a book, to deliver info, etc (Carsonified).

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Tell 1 story at a time

By Étienne Garbugli | October 7, 2012 | 0 Comment

When writing, focus on the main story. Trying to cover everything from every angle will make you lose reader attention. Separate side stories, keep your writing going in a single direction.

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Important words

By Étienne Garbugli | September 24, 2012 | 0 Comment

Start sentences with the most important words. It makes it easier to scan your content.

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Don’t think SEO first

By Étienne Garbugli | August 24, 2012 | 0 Comment

Thinking SEO before thinking content is a bad strategy. You won’t build a brand.

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Don’t publish too quickly

By Étienne Garbugli | | 0 Comment

Put time between writing and publishing a blog post or anything else. Separate writing and editing.

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