Businesses compete against other businesses, substitute products, indifference, noise and businesses not yet created. Many unknowns, many external factors. Branded experiences like games, music, movies and art

Recently, I’ve been following my own advice and testing a possible business partnership. Through weeks of collaboration, I realized that a business partner had to be these

Focus on the (learning) process, not the result. For more than 2 years, Montreal head coach Jacques Martin (quote) has been repeating this sentence. It may have

It’s easier to ride a wave than to set one in motion. Meaning… your company may be better off creating offers that complement the market’s big player’s

Part of what I’ve been doing over the course of last year has been looking for the perfect business idea. Through brainstorms and bouts of loneliness, I