Étienne Garbugli

Entrepreneur & Author of Lean B2B

Learn to replicate previous successes

By Étienne Garbugli | November 11, 2012

Replicate what you were doing when you were most successful and do it again (and again).

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Know why you are writing

By Étienne Garbugli | October 29, 2012

(Always) Know why you are writing. To sell a book, to deliver info, etc (Carsonified).

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Tell 1 story at a time

By Étienne Garbugli | October 7, 2012

When writing, focus on the main story. Trying to cover everything from every angle will make you lose reader attention. Separate side stories, keep your writing going in a single direction.

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Important words

By Étienne Garbugli | September 24, 2012

Start sentences with the most important words. It makes it easier to scan your content.

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Don’t think SEO first

By Étienne Garbugli | August 24, 2012

Thinking SEO before thinking content is a bad strategy. You won’t build a brand.

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Don’t publish too quickly

By Étienne Garbugli |

Put time between writing and publishing a blog post or anything else. Separate writing and editing.

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