👋 Hey, I’m Étienne.
I help product-led SaaS companies turn signups into revenue with lifecycle email. I built the email program that drove 4x revenue growth at LANDR — and I’ve spent the last 13 years figuring out what actually moves the needle in SaaS.
I’m a three-time founder (Flagback, HireVoice, Highlights) and the author of four books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.
Tens of thousands of operators and founders use them to grow their businesses.
My presentation 26 Time Management Hacks I Wish I’d Known at 20 has been read by over 33 million people.
What I Looked Like a Few Years Back.
Click any photo to download a high-res version.
Photo credits: Simon Vosgueritchian
12 Things About Me. Most of Them Being True.
- I built my first website in 1998 — a GeoCities site for bass tablatures.
- I founded five businesses. The first, a hockey league, still runs today.
- Lived in Canada, China, Georgia, and Italy. Dual Canadian-Italian citizen.
- I travelled a lot. I’m working through the Silk Road, out of sequence. 🙃
- Fluent in French and English. Italian is a work in progress. I get by in German, Chinese, and Albanian.
- I know way too much about hockey. It’s a sport I miss, living in Italy.
- I actually like Keynote and PowerPoint. Honestly.
- In a previous life, I played and wrote music for movies. I was good at it.
- I created a card game. I’m proud of the results.
- I’ve had three knee surgeries (same knee) in the span of 5 years.
- I read constantly — tech, strategy, history, travel, classics. Here’s my list.
- I created “Garbugli’s Law”. It even got Mike Godwin’s approval.
