Étienne Garbugli

Entrepreneur & Author of Lean B2B

Your cost of acquisition should be…

By Étienne Garbugli | October 29, 2012 | 0 Comment

Your cost of acquisition should be less than 6 months of the customer lifetime value (Mark MacLeod).

You might not last long enough to see profits if it takes more than 6 months.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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