Étienne Garbugli

Entrepreneur & Author of Lean B2B

You won’t be as funny…

By Étienne Garbugli | August 3, 2012 | 0 Comment

Sense of humor and metaphors are cultural. Your sarcasm won’t work in China. You can’t be funny the same way in China.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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