Étienne Garbugli

Entrepreneur & Author of Lean B2B

Understand the lack of initiative

By Étienne Garbugli | August 29, 2012 | 0 Comment

The concept of saving face destroys initiative and creates fear of trying and making mistakes in China.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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