Étienne Garbugli

Entrepreneur & Author of Lean B2B

Understand people’s motivations

By Étienne Garbugli | November 11, 2012 | 0 Comment

If someone is at the negotiation table, it means that they need you in some way (Guy Paré).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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