By Étienne Garbugli | August 3, 2012 | 0 Comment
It’s harder to solve someone else’s problem than it is to solve your own problem. You’ll always need an interpreter (subject matter expert or other) to solve another’s problem.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.