Étienne Garbugli

Entrepreneur & Author of Lean B2B

Remove uncertainty

By Étienne Garbugli | October 29, 2012 | 0 Comment

People don’t like uncertainty. Remove the fear, and people will be more willing to pay you (Jason Fried).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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