Étienne Garbugli

Entrepreneur & Author of Lean B2B

Promises mean nothing

By Étienne Garbugli | August 3, 2012 | 0 Comment

Your market’s word means nothing. Promises are not sales. It’s not what your customers say that’s important, it’s how they behave (Pat Flynn).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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