Étienne Garbugli

Entrepreneur & Author of Lean B2B

People behave how they get paid

By Étienne Garbugli | August 9, 2012 | 0 Comment

People tend to behave the way they get paid. In other words, their behavior is influenced by their work objectives (Jacques Warren).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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