Étienne Garbugli

Entrepreneur & Author of Lean B2B

Only do what only you can do

By Étienne Garbugli | October 22, 2012 | 0 Comment

Only do what only you can do. If anyone in your company is able to do something the CEO should not (Joe Cohen).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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