Étienne Garbugli

Entrepreneur & Author of Lean B2B

Only apologize when needed

By Étienne Garbugli | August 9, 2012 | 0 Comment

Don’t apologize if you don’t have to. It focuses guilt, attention and responsability and make you appear worst than you probably are.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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