Étienne Garbugli

Entrepreneur & Author of Lean B2B

Make your offer appear “unfair”

By Étienne Garbugli | September 24, 2012 | 0 Comment

Make your offer appear “unfair” for you by playing with the variables (unit of sale, Optional features, Presentation of price, Terms (credit card? delayed billing? installments?), Incentives, Guarantee, Trial period, Time or quantity limit, Shipping and Handling, etc) (Copyblogger).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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