Étienne Garbugli

Entrepreneur & Author of Lean B2B

Good design is…

By Étienne Garbugli | July 27, 2012 | 0 Comment

Good design always stems from an understanding of the technological context you’re designing for—Think about legacy (Phoebe Espiritu)


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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Usability is…

Usability is the starting point not the end result (Guillaume Thoreau).