Étienne Garbugli

Entrepreneur & Author of Lean B2B

Get the car first

By Étienne Garbugli | August 16, 2012 | 0 Comment

You need a car to put gas in the tank.

Lean startups don’t try to scale up the business until they have product-market fit. Only get funding when you have product-market fit.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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Expect things to change

No business plan survives the first customer contact (Steve G Blank).