Étienne Garbugli

Entrepreneur & Author of Lean B2B

Focus on the task at hand

By Étienne Garbugli | August 8, 2012 | 0 Comment

I think it’s basically like walking on a tightrope. If you think you’re high and you look down, you’ll start wobbling. If you look up because you think you’re not good enough, you start wobbling, too, and you’ll be shaky, You just look ahead, and if you focus on the task and what you need to do . . . you tend to do things the right way.” (Guy Boucher)


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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